Here’s our latest training video. Sell more by selling just 1 thing. It’s a tale of 2 salesmen. See which one is more successful and why. Use the lesson learned for your next Postcard Mailing Campaign.
Here's a tale of two salesmen. The old fashioned kind, you know, the kind that go door to door. Harry has just one product to sell, a lightweight, powerful vacuum cleaner. Sam, our other salesman, is also selling a similar vacuum cleaner, plus a line of brooms, mops, and cleaning solutions. Oh, and in case you don't like to clean, Sam also represents a maid service.
Each salesman is planning to knock on 50 doors today. So who do you think is going to sell more, Harry, with one product to sell or Sam with an entire line of cleaning products and services? The key to remember here is that Harry and Sam are being proactive. The prospects they will be contacting haven't expressed any interest in buying cleaning products today. So let's listen in on their presentations.
Hmm, how can I get rid of this guy?
Good afternoon madam. Hi, I'm Sam from the AAA cleaning solution company. I carry everything you need to have a sparkling clean home. I have a state of the art vacuum, a full line of brooms, traditional and sponge mops, cleaning solutions for every room in the house. And if you don't have time to clean, I also represent a great maid service. May I show you what I have to offer? I'm sure I'll have something here that you will want to buy.
I don't have time for this! I have a vacuum! I buy all my cleaning supplies at Wal-Mart, and I certainly can't afford a maid service! I'm sorry, I'm really busy. I don't have time.
Now let's see how Harry does.
Hmm, how can I get rid of this guy?
Good afternoon madam. I'm Harry from the AAA vacuum cleaner company. Are you spending too much time cleaning? Would you like to cut your cleaning time in half? Well today we are offering a free one week trial of our new, lightweight, ultra powerful, and surprisingly affordable vacuum cleaner. Can I give you a quick demonstration? I promise you'll be amazed.
Lightweight? Powerful? Affordable? Free trial? Maybe I do need a new vacuum. Sure! Come in and amaze me!
So what's the moral of the story? When trying to get the attention of the busy prospect, start by selling just one thing. Feature your best or most popular product or service, present a problem, and offer a solution. Make your offer uncomplicated, clear, and attractive just like Harry did. Want to talk more about it? Give us a call or send us an email.
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